It is the archetypal sports car for everyday driving, and a style icon that is unmistakable as both the face and heart of the Porsche brand: the 911.
In Zuffenhausen today, the one-millionth 911 rolled off the production line – a Carrera S in the special colour “Irish Green”, with numerous exclusive features following the original 911 from 1963.
The two-door coupe remains the most strategically important model in the Porsche range and makes a huge contribution to maintaining Porsche’s position as one of the most profitable car manufacturers in the world.
Dr Wolfgang Porsche, Chairman of the Supervisory Board at Porsche AG, has been a part of the development of the 911 since day one: “Fifty-four years ago I was able to take my first trips over the Grossglockner High Alpine Road with my father. The feeling of being in a 911 is just as enjoyable now as it was then. That’s because the 911 has ensured that the core values of our brand are as visionary today as they were in the first Porsche 356/1 from 1948”.
The Porsche 911 established a new category and remains at the pinnacle of the premium sports car segment. In 2016 alone, 32,365 examples were delivered worldwide – more than ever before. Nevertheless, it has maintained its exclusivity over the decades and has become a coveted col- lector’s item.
The quality of the 911 is legendary. Over 70 per cent of all 911s ever built are still ready to drive today. In addition, it can consistently be found at the top of quality rankings such as the “Initial Quality Study” from the US market research institute J.D. Power.
The 911’s mythology has been cultivated by countless motorsport successes. Designed for both the road and track, no other sports car embodies this recipe for success quite like the 911. Over half of Porsche’s 30,000 race wins can be credited to the iconic car. Today it still thrills private motor sport enthusiasts around the world in numerous racing series.
Uniquely, Porsche has never strayed from the founding concept of the original 911. “But we have continued to enhance the technology of the 911, refining and perfecting the sports car”, says Oliver Blume, Chairman of the Executive Board of Porsche AG, “that's why it remains a state-of-the- art and technically innovative car. We have also been able to expand the model line very successfully through derivatives”.
One significant factor in this success is the production site at the headquarters in Zuffenhausen where the 911 is manufactured. Today, all two-door cars – 911, 718 Boxster and 718 Cayman – and their various derivatives are handled on one assembly line thanks to a sophisticated production approach.
The assembly workers are experts in up to 200 different tasks and, with their passion and knowledge, they ensure that each Porsche is delivered in the quality that is typical of the brand.
The one-millionth 911 will be kept by Porsche AG. Before it moves on to enrich the collection at the Porsche Museum, it will embark on a world tour and will take road trips in the Scottish High- lands and around the Nürburgring, the USA, China and beyond. It is not yet decided if New Zealand will be on this special 911’s whirlwind tour.